Moms are spending more time on mobile devices and doing shopping through mobile devices (http://www.inmobi.com/blog/2014/04/29/connecting-with-todays-super-consumers-mobile-moms)

Data shows that location based advertising helps moms make decisions: 69% claimed that mobile ads have helped them find something nearby, while 50% said mobile adverting has influenced in-store purchase decisions.

100+ Family events in NC just in the reminder of 2016

Different target demographic: Millennials - According to a survey released by Furniture Today’s Consumer Buying Trends, 37% of all furniture and bedding purchases are made by millennials. This figure is only expected to increase over the next few years as more millennials come to an age where they are investing in home ownership.

New Pixar Movie coming out in 2016: Viewing event with children sitting on nuggets.

Continuous trend in offices towards collaboration: moving away from cubical segregation into a more open working environment.

Studies reveal that over 22,000 kids suffer furniture-related injuries annually (https://www.cpsc.gov//PageFiles/108985/tipover2011.pdf)

Storytelling advertisement on the rise

Recommendation programs: According to Nielsen, over 90% of consumers trust recommendations from friends and family.

Buying locally is a rising trend among millennial moms: By buying locally, Millennials believe that they can support not just their local businesses and farmers, but also their local economy.