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Where we are
SWOT Analysis
Category Trends
Business Performance
Perceptual Map
Competitive Analysis
Brand Challenge Hierarchy
Customer Journey Map
Where we are heading
Persona and Profiles
Persona Characteristics
Segmentation & Targeting
Dragonfly Effect
Needs/Wants Assessment
Gap Analysis
Empathy Map
Insight & Recommendations
Insight & Recommendations
Nothin’ but Nugget
Creative
Nugget Branding 2.0
Budget
Marketing Calendar
Monitoring & Evaluation
Measurement
Limitations
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Insight & Recommendations
Big Idea
Creative
Building the Brand
Paid, Owned & Earned
Marketing Calendar
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