Campaign Budget
Paid Media
- Targeted ads on Facebook for women in North Carolina ages 30-35 who have shown interest in home decor and activities for kids. Cost-per-Conversion (Website visits): $1000
- Targeted ads on Pinterest for women in North Carolina ages 30-35 who have shown interest in home decor and activities for kids. Cost-per-Conversion (Website visits): $1000
- Promoted tweets about Nugget posted prior to each movie theater event targeting women in North Carolina ages 30-35 who follow influencial moms: $1500
- Native advertisement on websites most visited by millennial moms through Outbrain: $1000
-Promotional media and campaign expenses: $4,500
$9,000
Owned Media
- Website SEO optimization: $600
- Develop Forum and activities page with content about things to do with the Nugget: $500
- Promotional Facebook and Twitter posts in advance to each Movie event: $400
- Promotional Video detailing what happened in the Movie Events: $2000
- Banners with logos of Event sponsors: $500
- Brochures to hand out at the event with social media handles and website address: $1000
$5,000
Earned Media
- User generated videos under the #HowDoYouNugget campaign
- Facebook likes on pictures taken at the Movie events
- Facebook shares of the pictures taken at the Movie events
- Retweets of the promotional event tweets
- Online reviews of the Nugget on the Nugget Website
- Local and State media coverage of the movie Events "A local company is changing the way families enjoy a night out"
- Mentions on the Movie Theaters timelines about the upcoming events
- Pictures of the Nugget on the Daycare center Facebook page
$1,000
Campaign related expenses
- 10 Nuggets for Day Care centers: $1500
- 6 Oversized Nuggets: $1500
- 180 Nuggets (30 per movie theater in each of the major NC cities) for the Movie event: $ 27000
- 6 #HowDoYouNugget Real size Instagram Frames: $ 300
$ 30,300
Expected Revenue from Sponsorship
- 100 Corporate "Special Nugget": $20000
- Banner placement: $1000
- Brand placement in the promotional video: $ 5000
$ 26,000
Budget Breakdown (Without Sponsorship)
Paid Media
Owned Media
Earned Media
Event related Expenses & Promotional Media:
-
10 Nuggets for Day Care centers
-
3 Oversize Nuggets
-
18 Nuggets (3 per movie theater)
-
6 Instagram Frames
-
Promotional paid media
$4,500
$5,000
- $1, 000
$1,500
$750
$1,950
$300
Total: $14,000
Budget Breakdown (With Sponsorship)
Paid Media
Owned Media
Earned Media
Event related Expenses
Revenue from Sponsorship
$4,500
$5,000
- $1, 000
$30,300
- $26,000
Total: $14,800