top of page
This site was designed with the
.com
website builder. Create your website today.Start Now

Building the Nugget 2.0 Brand

1) Change the mindset from consumers to people:

 

  • Our BIG IDEA turns the Nugget into the conduit for which the people are empowered to become the best versions of themselves. They are not simply consumers on a data sheet, they a real customers who deserve a personal experience.  We are not selling a product, we are bringing families back together.

  • People have the chance to stop for a minute, put their phones down and relax. Read a book, engage with others. Reminisce. Have fun without worrying of anyone getting hurt.

  • Kids are able to have fun with the Nugget in the place where they spent a big part of their day and moms are able to see how much their kids enjoy it before buying it for themselves. Moms have the chance to hear directly from other moms how they use the Nugget and how much it has meant to their family

2) From mass marketing to one-on-one personal connections:

 

  • Our social media presence will be focused on useful and “worth sharing” content. All content will be generated by our users and vetted by the Nugget team. We will reach out to the families who have already bought the Nugget to ask them to record home videos with the best uses for the Nugget.

  • We will target a very specific segment of the population: Wealthy millennial moms who want the best for their family. The nugget was specifically created for families.

3) Create brand value through a broader range of products, service, knowledge and entertainment:

 

  • Add a “Forum” type service on the website where Moms can go and exchange ideas on uses for the Nugget. Where they can share mommy tips and help each other manage all the roles in their life. We’ll make the Nugget the platform for family connection online and offline.

  • Create a “what kind of Nugget best fits you” quiz that will entertain and encourage a prospective customer

  • Offer a “Customization option” for the pillows, where you can inscribe the names of your kids, energizing enthusiastic nugget fans.

  • Develop an “activities” page where people can upload games to play with the Nugget.

4) Use the Power of multiple brands and co-branded partnerships:

 

  • Reach out to pre-schools that are trendy and pride themselves from being innovative. Offer them a customized Nugget with school colors or slogans

  • Partner with the most popular and family friendly movie theaters in Charlotte, Raleigh, Wilmington, Durham, Asheville and Greensboro for special "Nugget Screenings" of upcoming films

  • Partner with family brands to participate in the disruptive events and provide "Sponsored Nuggets"

5) Leverage paid, earned and owned channels through integrated, multi-platform storytelling:

 

  • Owned- Sales platform (Website), Forum and activities page

  • Paid - Paid advertisment in Facebook to promote the events.

  • Earned - User generated ideas for activities and home videos about the Nugget.

bottom of page