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Insight & Recommendations

What is the problem or opportunity we're trying to solve or accomplish?

  • Awareness of the Nugget Comfort brand

  • Increase sales, especially within the Southeast region

  • Bringing back simpler family times

 
What are the related business objectives?

  • 100,000 impressions

  • Improve search engine optimization

  • Drive traffic to Nugget Comfort website

  • Increase conversion rate  

Who are the people we're communicating with?

  • Young, professional mothers with multiple children

 
What do they value?

  • Family

  • Constantly improving role as parent

  • Online social presence

 
How can they be most valuable to the Brand?

  • Clear spokespeople

  • Energized content producers

  • Source of new product ideas

What differentiates our Brand in the category and makes it more valuable to People?

  • FUN- Nugget provides creative interaction different than most furniture pieces.

  • Ease and malleability

  • Quality children’s furniture that provides longevity
What is the Brand's most valuable and tangible benefit?

  • Kids develop skills one needs to succeed in life, psychologist suggest.

What is most valuable to these people that our Brand can best fulfill?
  • Versatile couch that encourages interaction amongst friends and families.

What role/archetype do people associate with and value most in the Brand?

  • The Innocent/Dreamer: There’s a desire for people to be free and happy. 

  • The Creator/Artist: A desire to produce exceptional and lasting work. Represented by Imagination, expression and innovation. 

Final Insight:

Mothers desire products that stimulate creativity, imagination, and quality time with their children to ensure they develop skills and abiities that will better prepare them for adulthood.

Recommendations
 

  • Talk to the consumers through promotional videos and encourage engagement with the brand through interactive contests

  • Team up with local daycare centers and provide Nuggets to facilitate interaction between children and the product while raising parental awareness

  • Partner with local, kid-friendly movie theaters by placing Nuggets in their lounge areas in return for monetary sponsorships in the time frame of one year

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