Insight & Recommendations

What is the problem or opportunity we're trying to solve or accomplish?

Awareness of the Nugget Comfort brand
Increase sales, especially within the Southeast region
Bringing back simpler family times

What are the related business objectives?

100,000 impressions
Improve search engine optimization
Drive traffic to Nugget Comfort website
Increase conversion rate

Who are the people we're communicating with?

Young, professional mothers with multiple children

What do they value?

Family
Constantly improving role as parent
Online social presence

How can they be most valuable to the Brand?

Clear spokespeople
Energized content producers
Source of new product ideas

What differentiates our Brand in the category and makes it more valuable to People?

FUN- Nugget provides creative interaction different than most furniture pieces.
Ease and malleability
Quality children’s furniture that provides longevity

What is the Brand's most valuable and tangible benefit?

Kids develop skills one needs to succeed in life, psychologist suggest.

What is most valuable to these people that our Brand can best fulfill?

Versatile couch that encourages interaction amongst friends and families.

What role/archetype do people associate with and value most in the Brand?

The Innocent/Dreamer: There’s a desire for people to be free and happy.
The Creator/Artist: A desire to produce exceptional and lasting work. Represented by Imagination, expression and innovation.

Final Insight:

Mothers desire products that stimulate creativity, imagination, and quality time with their children to ensure they develop skills and abiities that will better prepare them for adulthood.

Recommendations

Talk to the consumers through promotional videos and encourage engagement with the brand through interactive contests
Team up with local daycare centers and provide Nuggets to facilitate interaction between children and the product while raising parental awareness
Partner with local, kid-friendly movie theaters by placing Nuggets in their lounge areas in return for monetary sponsorships in the time frame of one year